You Owe Prettiness To No One

Things That Matter

There is a beautiful quote I admire by Diana Vreeland: "You don't have to be pretty. You don't owe prettiness to anyone. Not to your boyfriend/spouse/partner, not to your coworkers, especially not to random men on the street. You don't owe it to your mother, you don't owe it to your children, you don't owe it to civilization in general. Prettiness is not a rent you pay for occupying a space marked 'female'."

As a maker and procurer of products that frequently fall very literally into the "beauty" category, this is a truth that really hits home, and its something I think everyone, whether maker or consumer should consider. There is so much junk marketing out there, carefully formulated to tell us two things: What's wrong with us, and how the company doing the marketing can sell you the thing to fix it. Lately it's become even more subtle, with the uplifting message that "everyone is beautiful" growing near pervasive as now positivity is appearing more profitable. But there's always that subtext: "Still, here's our correcting product... because really you know you still need it."

I hope that my customers will never buy a Sentio product because they feel they need it in order to be something- someone- better. It is a far better compliment to be wanted. And, of course, there's no shame at all in wanting to enjoy these and other things of beauty. Just remember, wise and powerful woman: make these choices for yourself in kindness. You owe prettiness to no one.

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  • Keri

    One of the things I love about using your soaps and bombs is that they make me feel like I’m indulging in beauty treatments, even though I may be the only one who smells their delicate scents on me or knows how soft my skin is

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